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Nº524 - Calm Tech, Unusable and Lost

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Featured image of a pixel-art AI Claude chef in a cozy lo-fi kitchen with a stove and fridge in the background from the article, The quiet genius of Claude’s branding: less hype, more humanity by Ewelina Surlej. Anthropic’s Claude differentiates itself through a brand identity focused on emotional comfort, employing a literary visual style and a warm, empathetic tone to avoid tech hype. The design prioritises “calm tech” principles, using muted tones and supportive interactions to foster a sense of security and human-centricity.

The quiet genius of Claude’s branding: less hype, more humanity

Ed Ruscha’s Play with Typography: Transforming Words into Art

Pinterest Has Become Unusable

AI as a Design Medium - 12 mins essay

✨ and

The Sites We Lost. A memorial to the weird little corners of the internet that lived on The Useless Web

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